{"id":82,"date":"2019-05-01T09:26:23","date_gmt":"2019-05-01T07:26:23","guid":{"rendered":"https:\/\/www.aventia.no\/sv\/?p=82"},"modified":"2019-12-10T10:36:48","modified_gmt":"2019-12-10T09:36:48","slug":"varfor-valja-aventia-kommun-tv-framfor-youtube","status":"publish","type":"post","link":"https:\/\/www.aventia.no\/sv\/2019\/05\/01\/varfor-valja-aventia-kommun-tv-framfor-youtube\/","title":{"rendered":"Varf\u00f6r v\u00e4lja Aventia Kommun TV framf\u00f6r YouTube?"},"content":{"rendered":"

YouTube \u00e4r en m\u00e4rkesvara och plattform som anv\u00e4nds flitigt globalt idag. B\u00e5de av privatpersoner som s\u00e4tter upp sina egna YouTube kanaler, men ocks\u00e5 av f\u00f6retag och kommuner som anv\u00e4nder den som sin prefererade videoplattform for b\u00e5de videoarkiv och direkts\u00e4ndningar.<\/p>\n

YouTube st\u00e5r for n\u00e4stan 50% av all internettrafik \u00a0i dag, och \u00e4r naturligtvis en viktig arena oavsett om det er med eget videoinneh\u00e5ll, eller med reklamplats.<\/p>\n

YouTube \u00e4r gratis, detta g\u00f6r att m\u00e5nga f\u00f6retag och kommuner kan komma ig\u00e5ng enkelt med lives\u00e4ndning \u00e4ven med sm\u00e5 resurser.<\/p>\n

S\u00e5 varf\u00f6r skal man d\u00e5 v\u00e4lja bort YouTube till f\u00f6rdel for Aventia KommunTV<\/p>\n

Du har liten kontroll \u00f6ver hur din video framst\u00e5r<\/strong><\/p>\n

Bakdelen med at YouTube \u00e4r gratis \u00e4r att plattformen \u00e4r reklamfinansierad, n\u00e5got som bidrar till att om du publicerar en video som ligger \u00f6ppen f\u00f6r allm\u00e4nheten s\u00e5 har du lite eller ingen kontroll p\u00e5 hur din video framst\u00e5r. \u00a0\u00c4ven om du embeddar videon in p\u00e5 egen hemsida s\u00e5 kan det du t\u00e4nker \u00e4r erat eget inneh\u00e5ll framst\u00e5 som n\u00e5got helt annat.<\/p>\n

YouTube m\u00e4rkesvaran kan f\u00f6rvirra tittarna<\/strong><\/p>\n

Unders\u00f6kningar visar att folk l\u00e4tt kan bli f\u00f6rvirrade av sj\u00e4lva m\u00e4rkesvaran Youtube p\u00e5 andra f\u00f6retags videor. Vem \u00e4ger egentligen inneh\u00e5llet?<\/p>\n

Relaterade videor \u00e4r inte alltid videor du vill associeras med<\/strong><\/p>\n

H\u00e4r \u00e4r kanske den allra viktigaste aspekten till varf\u00f6r man b\u00f6r v\u00e4lja en politisk oavh\u00e4ngig plattform. N\u00e4r f\u00f6retag och kommuner s\u00e4nder live p\u00e5 Youtube eller publicerar till arkiv s\u00e5 har man ingen kontroll p\u00e5 vilka andra videor som ligger som f\u00f6rslag upp i h\u00f6gra h\u00f6rnet, \u00e4r dem kanske tom n\u00e5gra g\u00e5nger st\u00f6tande och direkt ol\u00e4mpliga f\u00f6r din m\u00e5lgrupp? \u00a0\u00c4r det inneh\u00e5ll som du vill att dina videor skall associeras med? H\u00e4r kan man tom riskera att skada sin egen m\u00e4rkesvara.<\/p>\n

Vad slags kontroll har man \u00f6ver YouTubes anv\u00e4ndning av publicerat inneh\u00e5ll?<\/strong><\/p>\n

Det f\u00e5r man n\u00e4stan g\u00f6ra upp sin egen mening om men i Youtubes anv\u00e4ndarvillkor s\u00e5 finner man f\u00f6ljande<\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

YouTube \u00e4r en m\u00e4rkesvara och plattform som anv\u00e4nds flitigt globalt idag. B\u00e5de av privatpersoner som s\u00e4tter upp sina egna YouTube kanaler, men ocks\u00e5 av f\u00f6retag och kommuner som anv\u00e4nder den som sin prefererade videoplattform for b\u00e5de videoarkiv och direkts\u00e4ndningar. YouTube st\u00e5r for n\u00e4stan 50% av all internettrafik \u00a0i dag, och \u00e4r naturligtvis en viktig arena […]<\/p>\n","protected":false},"author":1,"featured_media":83,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"\r\nVarf\u00f6r v\u00e4lja Aventia Kommun TV framf\u00f6r YouTube? - Aventia AS - Sverige<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.aventia.no\/sv\/2019\/05\/01\/varfor-valja-aventia-kommun-tv-framfor-youtube\/\" \/>\r\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Varf\u00f6r v\u00e4lja Aventia Kommun TV framf\u00f6r YouTube? - Aventia AS - Sverige\" \/>\r\n<meta property=\"og:description\" content=\"YouTube \u00e4r en m\u00e4rkesvara och plattform som anv\u00e4nds flitigt globalt idag. 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